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How to entice customers this Christmas with the smell and flavour of Gingerbread

Nothing says Christmas quite like Gingerbread, but how did Gingerbread become such an integral part of our Christmas traditions?

Posted on

December 1, 2021


Why is gingerbread associated with Christmas?

Of all the desserts, cookies and biscuits that are a part of our Christmas traditions, nothing says Christmas quite like the distinctive smell and the taste of delicious Gingerbread.

But how did Gingerbread become such an integral part of our Christmas traditions?

The Germans originally came up with the concept of using Gingerbread to build Gingerbread houses, however it was England’s Queen Victoria and her husband Prince Albert who popularised many of today’s Christmas traditions, including Christmas trees and Gingerbread. Prince Albert brought the Christmas tree tradition with him from Germany to England when he married Queen Victoria – this royal couple really were the original “influencers” of their generation, long before Instagram arrived!

Gingerbread was an affordable way of decorating Christmas trees that could be made at homes, so people of all classes began to incorporate Gingerbread decorations, Gingerbread houses and Christmas trees into their Christmas celebrations.

These days, Gingerbread is still a very large part of our Christmas season, because it’s so yummy and it smells fantastic, but we tend to eat it in biscuits or other baked goods, rather than as decorations on our Christmas trees.

For many customers, the smell of Gingerbread is an enticing reminder of the festive season and a trigger to purchase Gingerbread-flavoured products.

What is Gingerbread Flavour and how can you use it in your Christmas range?

Gingerbread is made from a combination of different spices and depending on the recipe you are making, you might include all or some of the following ingredients: ginger, cinnamon, cloves, nutmeg, cardamom, mixed spice and/or anise.

If you are looking for an easy, fast and yummy way to incorporate the flavour and the aroma of gingerbread into your confectionery and ice cream this Christmas WITHOUT having to first create your own Gingerbread spice blend, AFIS Gingerbread Flavour is ideal for both dairy and confectionery applications.

AFIS Gingerbread Flavour ensures consistency of flavour across your products so you won’t need to worry about having the exact same spice ratio every time you make gingerbread spice blend. AFIS Gingerbread Flavour also saves time and money, as it allows you to add flavour and aroma in a single application. And because it is a liquid flavour, it is more easily incorporated into food products than a dry spice mix.

Our AFIS Gingerbread Flavour can be used in any dairy or confectionary applications where you would use a traditional Gingerbread spice mix, such as Gingerbread latte, Gingerbread fudge, Gingerbread ice creams or yogurt.

Gingerbread is such a popular Christmas flavouring, there are many big brands that get onboard the Gingerbread train this time of the year, such as Lindt Chocolate’s release of Christmas Gingerbread Lindor Balls and Krispy Kreme’s creation of gingerbread glazed donuts for one day only on National Gingerbread House Day – yes, this a thing in America. It’s celebrated on December 12, if you’re curious or plan to celebrate the day!

How to Use AFIS Gingerbread Flavour

Our all natural, professional grade, AFIS 70.528N Gingerbread Flavour is manufactured here in Australia from local and imported ingredients. This deep brown liquid with a distinct spicy Gingerbread Flavour and aroma is ideal for dairy and confectionery applications, however it is not suitable for beverage or baking applications.

Suitable for vegetarians and vegans, our AFIS Gingerbread Flavour is allergen friendly, gluten-free, egg-free, nut-free and dairy-free.

Recommended dosage is 0.05% to 0.3% (v/v) as consumed in the final product, depending upon application, and is available in 5L and 25L tamper proof containers.

If you’d like to try our AFIS Gingerbread Flavour for yourself, take a look at our delicious recipe for No Churn, Christmas Gingerbread Ice Cream, an easy to make and refreshing Christmas dessert that does not require an ice cream maker. We suggest serving this ice cream with our recipe for Christmas Gingerbread biscuits.

To find out more about our AFIS 70.528N Gingerbread Flavour and how you can use it to entice your customers this Christmas, get in touch with the team at AFIS today.

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